Beta Plus Embryo - Time Kills Everything

After you have devoured New York based Beta Plus Embryo's debut album 'Time Kills Everything' and you have a relaxing burp, you'll get the taste of Zeromancer, Orgy and some more recent Nine Inch Nails in your mouth, and I could not be happier.

After doing some research, it turned out that Jay Gordon, singer of Orgy, produced their first EP 'Time Kills Everything' (yes, the EP and the album has the same name). Never mind with the namedropping, all you need to know is that this debut album is something special.

Beta Plus Embryo is on the more rockier side of the electrorock/synth rock spectra, if compared to Orgy and Zeromancer. However, it's strongly focused on melodies and strong choruses, something I am personally a sucker for. And with the close to perfect track "Enemy Waters" it really feels like Beta Plus Embryo belong on big stages and arenas rather than on tiny stages in tiny clubs. The music is made for tens of thousands happy arms reaching for the sky.

This 9 track album is carefully put together with enough variations to keep you on your toes at all time. There's no fill outs here, there's no intros or outros, just 9 tracks of pure adrenaline in this greatly produced album, reaching from the heavier "Insitiable Desires" to the slower "Enemy Waters". If you are an electrohead and is not afraid of some guitars, or if you are a metalhead and not afraid of some electronic sounds, this is something you need to check out.

I think 'Time Kills Everything' has every potential to be a great success, I have somewhat the same feeling here as I had when I first heard Orgy's 'Candyass' back in 1998, an album I still listen to even now, 13 years later. Mar 01 2012