Hey guys, it's been a little while since the last time I interviewed you. How are things and how's it going with the music?
- "Rather fine, it's surely the first time that we are, together with VVA, 100% satisfied about our actuality and situation. We have found our way and the most important is closed. I think our main message has been spread with 'DSM'."

It would seem that your latest release 'DSM' is even more successful than your last one, what has changed? And why do you think people like this album even more than your last one?
- "It took some time to finished DSM', some songs have been almost reviewed from start to end a few months before the release of the album. We have really put a tremendous importance to the ambiance, from the first song to the last one. And everything sounds logical when you finally come to the end of the stuff. 'Trance n Dance' was a good album, but I think our mistake was to put too much importance to the sound / production instead of the atmosphere, heat and ghost you should want to make rising from an album."

Could you tell us a bit about DSM?
- "Imagine that you guys have another person inside of you. This entity could be the worst thing of your nightmares, the dark side of your personality, the black cloud cursing your life. Everybody is divided between at least two sides, but it's hard to go further, it's hard to understand, hard to catch it. 'DSM' shows, across words, situations and meanings, this difficulty, and the frightened thoughts you have in mind when everything is out of control."

You also got a new label based in the USA, how come you choose an American based label when you are stationed in Europe?
- "EBM labels are rather hard to catch, comparing to the old metal companies, and for the first time of the life of Ad Inferna, we would expected for a rather long cooperation with our label. In 2000, with "L'Empire des Sens", we had cooperation with USA, and it was different, but finally good and opened. This time, we're really expecting for a long and rich cooperation together with Kristy, who is very cute with us, she works hard and very well to spread Ad Inferna across US and Europe too, and we are not a band amongst the others, we are unique and this is the feeling we have since we signed with Nilaihah."

So what are the next plans for Ad Inferna?
- "We are actually composing the next album; I think everything should be ready for the middle 2011. We have got some new materials to work, a new synth and some other stuff which will increase our sound. Once again, it will be something different. We will surely release an EP between the release dates of 'DSM' to the one of the next album, it will depend of the time and the possibilities we'll get."

Do you have any touring planned or anything else special?
- "Nope, not for the moment. We got some very exciting propositions, but we are definitely not ready to tour. So, DJs are there to spread Ad Inferna for the moment, and we would like to thank them a lot for that. I think Ad Inferna deserves something special live, and we don't want to be disappointed and especially to disappoint people because we were not 100%. So, it's a project, but we need to take some time to build it. We are, together with VVA, all right about this point."

If you could change something about Ad Inferna what would that be?
- "If you asked me such a question some years ago, I had answered the line-up. Now... well, maybe my headphones!"

Vasi Vallis from Reaper/Frozen Plasma produced your album, what did he add and what did he change about your tracks?
- "Vasi has worked for 'DSM' with a lot of respect. He knew that we are musicians, like him, and the goal of our cooperation was not to release a "Vasi Vallis project". So, he has first understood the meaning of 'DSM', our sound that we wanted to keep native, and then he has simply insisted on some important points that people need to listen to understand our message. Each day and each time he made something, we have ever listened to it on the moment. It has been rather long, but very interesting. I think that during six months, Vasi was the 3rd member of Ad Inferna such he has been implicated on the sense 'DSM' has to prove to people. Finally, we worked together on the production enhancement; a lot of work has been realized on the vocals / acoustic and orchestral stuffs and piano."

Any last things you would like to add?
- "For people who don't know us yet, just turn off the lights, put your headphones and listen to 'DSM' in the dark, eyes and mind closed. I think it's a good experience!"
Ad Inferna interview
September 29, 2010
Brutal Resonance

Ad Inferna

Sep 2010
Hey guys, it's been a little while since the last time I interviewed you. How are things and how's it going with the music?
- "Rather fine, it's surely the first time that we are, together with VVA, 100% satisfied about our actuality and situation. We have found our way and the most important is closed. I think our main message has been spread with 'DSM'."

It would seem that your latest release 'DSM' is even more successful than your last one, what has changed? And why do you think people like this album even more than your last one?
- "It took some time to finished DSM', some songs have been almost reviewed from start to end a few months before the release of the album. We have really put a tremendous importance to the ambiance, from the first song to the last one. And everything sounds logical when you finally come to the end of the stuff. 'Trance n Dance' was a good album, but I think our mistake was to put too much importance to the sound / production instead of the atmosphere, heat and ghost you should want to make rising from an album."

Could you tell us a bit about DSM?
- "Imagine that you guys have another person inside of you. This entity could be the worst thing of your nightmares, the dark side of your personality, the black cloud cursing your life. Everybody is divided between at least two sides, but it's hard to go further, it's hard to understand, hard to catch it. 'DSM' shows, across words, situations and meanings, this difficulty, and the frightened thoughts you have in mind when everything is out of control."

You also got a new label based in the USA, how come you choose an American based label when you are stationed in Europe?
- "EBM labels are rather hard to catch, comparing to the old metal companies, and for the first time of the life of Ad Inferna, we would expected for a rather long cooperation with our label. In 2000, with "L'Empire des Sens", we had cooperation with USA, and it was different, but finally good and opened. This time, we're really expecting for a long and rich cooperation together with Kristy, who is very cute with us, she works hard and very well to spread Ad Inferna across US and Europe too, and we are not a band amongst the others, we are unique and this is the feeling we have since we signed with Nilaihah."

So what are the next plans for Ad Inferna?
- "We are actually composing the next album; I think everything should be ready for the middle 2011. We have got some new materials to work, a new synth and some other stuff which will increase our sound. Once again, it will be something different. We will surely release an EP between the release dates of 'DSM' to the one of the next album, it will depend of the time and the possibilities we'll get."

Do you have any touring planned or anything else special?
- "Nope, not for the moment. We got some very exciting propositions, but we are definitely not ready to tour. So, DJs are there to spread Ad Inferna for the moment, and we would like to thank them a lot for that. I think Ad Inferna deserves something special live, and we don't want to be disappointed and especially to disappoint people because we were not 100%. So, it's a project, but we need to take some time to build it. We are, together with VVA, all right about this point."

If you could change something about Ad Inferna what would that be?
- "If you asked me such a question some years ago, I had answered the line-up. Now... well, maybe my headphones!"

Vasi Vallis from Reaper/Frozen Plasma produced your album, what did he add and what did he change about your tracks?
- "Vasi has worked for 'DSM' with a lot of respect. He knew that we are musicians, like him, and the goal of our cooperation was not to release a "Vasi Vallis project". So, he has first understood the meaning of 'DSM', our sound that we wanted to keep native, and then he has simply insisted on some important points that people need to listen to understand our message. Each day and each time he made something, we have ever listened to it on the moment. It has been rather long, but very interesting. I think that during six months, Vasi was the 3rd member of Ad Inferna such he has been implicated on the sense 'DSM' has to prove to people. Finally, we worked together on the production enhancement; a lot of work has been realized on the vocals / acoustic and orchestral stuffs and piano."

Any last things you would like to add?
- "For people who don't know us yet, just turn off the lights, put your headphones and listen to 'DSM' in the dark, eyes and mind closed. I think it's a good experience!"
Sep 29 2010

Fredrik Croona

info@brutalresonance.com
Writer and contributor on Brutal Resonance

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